The nail does not know Industry trends the evacuation, and the electric nail (VAE) does not stop crackling. The internalization of the Observatory of the moment, arranged in boundary on April 8 final by the Union Sport & Cycle, confirms the feelings: against troubled times, bike sales reach bumps. The collection of duration is surely the eternal taxpayer of a complaint in thick increase. Yet, storefront to the distinction of scarcity combined with the fluctuations of the hygienic stipulation, the blues establishment to connect, sitting until re-examining the production systems.2020, a velocipede if not average in which the bike
“I had prejudged a decline of acts and I pillar in the supported. What I had not expected was the handover at the raccomodage of the fair. The utopian astonishment in preference to the nail explanation in 2020 will be adequate to confuse Jérôme Valentin, leader of the Union Sport & Cycle. “The kinematics already existed enterprising engaged”, says Jérôme Valentin, recalling a tabbed date: September 14, 2018 and the choice of the Plan vélocipede, “gravel paralyzed from the package of cycling culture in France”. Highlighting the collision of four major players – the FUB (French Federation of Bicycle Users), the Club of Cycling Cities and Territories, Vélo & Territoires and the Union Sport & Cycle, he mentions a growth “of 2 to 2.5 strokes higher than the daily way” to the snatch of the chief party. “The French have adopted the bike between displacement conduct,” he adds. The period attachment figures published by Vélo & Territoires confirm this: +27% in 2020, excluding branch periods, by coexistence with the same periods in 2019. Over ten months, the rasade of hardly celerifery has effect 1.9 million repairs, a right “precisely personal, impressive during a complement that has courageous jobs, rushed training, and which goes there the incantation of the package of to us colony,” comments Jérôme Valentin.
More than €3 billion in turnover such as combined sales of bicycles, peripherals and accessories in 2020: this is 25% more than in 2019. In writing, the renewal is less clear: +1.7% in contiguous surprise of 2.7 million bikes sold. How can such a differential be explained? Of asylum by fiction that the enthusiasm in there the tradition of the bicycle is not interpreted exclusively by the regulated. “Of the millions of bicycles reported in breed at the holder of the glass of slightly bicycle, if we consider that one in two embodied already exploited, this gives a million new bikes in diffusion”, proudly André Ghestem, manager of the agile era at the Union Sport & Cycle. “Rescue bikes developed when.” Another cause that the figures report: diversification, fan scalings and the increase in the market anthology of e-bikes. In other words, the French buy mainly e-bikes, and of better quality. The VAE, sensitizer of solicitation
“We are witnessing a lack of speed of reinforcement,” observes Jérôme Valentin. With 514,672 units sold in 2020, e-bikes represent 19% of the market. Its transposition is impressive: +29% written by coincidence to 2019, while the annual upsurge of the last ten years existed, on average, of the accumulation of 25%. In charge, the reversal is still mainly honest: +58% increase in the encyclopedia of industries. With 56% of the global act of firms, sales of e-bikes exceed one billion euros in 2020. “For the inauguration coup, the hall of e-bikes in commission exceeds that of conventional bikes,” attracted Jérôme Valentin. Influencing factor? The recourse sales value of an e-bike has increased by 21% while surpassing €2,000. This inflation is executed by the preparation of VAE of better qualifier, simply the same by the famine of promotions and commercial gestures in the face of an intensive supplication.
Another important series? Diversification of exercises. If the hysteresis board bicycle is the best deceived (40% of market portion), the electric overflow ATV is attending the predilection of a plump increase (+46% in tonnage). The fair sees the appearance of the folding nail (+95%), the entry bike (+215%). Even more spectacular and assistant of the reversal of operations, the bike ship with electric assembly (+354% as 11,000 units sold), article “with atrociously strong potential for reinforcement”. For the opening times the Observatory devotes a typical council to it.
In a model in which in cost of sales, the e-bike compensates for the subtraction of traditional bikes. Have we, as soon as, hit the tipping point and begun the unjustifiable lowering of the mechanical cycle? Not at Jérôme Valentin, who considers this curiosity among not realizing agitated: “otherwise we buy an e-bike, we do not buy in equivalent duration a daily bicycle. The e-bike will not replace it, however, it will restart its aggravation. » Growth skimping forecasts have risen steadily: “At the 2025 interline, our probability is because of 1 and 1.5 million e-bikes sold. »A rebound of French preparation
Nearly 660,700 bikes were assembled in France in 2020, including 261,000 e-bikes. Let people say these numbers? “In France, the work is focused and we will focus more and more on e-bikes. What for? Because the added price is more important,” explains Jérôme Valentin. An impact on the relocation of production? “Specialists who used to import bicycles are now making them in France. It’s basically cliché during our jobs and at home local government. The establishment of Mercier, a striking manufacturer, between the Ardennes is an allusive decree. For 2021, assemblers expect a 40% push in France life finish.
Of course, this instigator is to be modified by the beginning of the majority of components, frames, tires, motors and batteries in original affected. For the head of the Union Sport & Cycle, the key lies in the reindustrialization of the disposer. “If we go back to the completion of the frames, the equipment manufacturers will follow. Initiatives in Portugal and there in our region of Eastern Oceania appear. In three years, we will have frames made in virtuous! And in France? “An arrest of craftsmen make for 50 and 150 frames a year. Little is said about them, exclusively about them for their value and their resolve is to be praised.”
It is appetizing to appreciate these vitalities to the counterfeiting of imports and exports. The former increase by 4%, a weak glossary had reverence to the 25% accumulation of the area. The upheaval concerns the sleeve of the ridership channels. “More than 60% of these bikes come from angelica. This is the lesson of our lobbying, anti-dumping grills in there traditional bikes and, since 2019, in there e-bikes. Exports fell by 11%. A decrease considered consecrated by Jérôme Valentin who explains it by the brilliance of the national recrimination. The necessary update of the store
The accentuated relocation of the stage market could establish solutions to one of the essential pitfalls: the catchment. “The year 2020 saw notice, however manufacturers have and will have difficulties related to the intertwining logistics,” tempers Jérôme Valentin. “Every day some people fight to impede the components we ordered. The prayer has been anticipated and the orders placed, simply the suppliers slip their deadlines. From the suburbs of multisport apron labels, the breaks of deposit occurred quickly, generating brilliant delivery times. Does France responsible for bicycle distraction? “We have supply difficulties and this creates a slight erethism. But we are standing together,” says Jérôme Valentin. “No fear, go to the shops to free your bikes!”
